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One of the challenges to working online is the huge number of choices we have. While more is sometimes better, when it comes to choosing which tools to use to run or establish your online business, things can get confusing… fast.

Sometimes more is not really better – it’s just more.

Take autoresponders for example. There are countless companies selling autoresponder services, more sites selling autoresponder scripts, and even more “back office” situations where an autoresponder is built in.

But you really only need ONE autoresponder account to run your online business.

Talk about overkill!

When it comes to “how to” information the problem grows by leaps and bounds. Many people belong to three, four, five or even more sites all teaching the same basic concepts and principles. Confusion and information overload set in because each site focuses on one method as being the holy grail of marketing.

If marketer A says that pay per click is the only way to go and marketer B says that solo ads are the only way and marketer C says that social media is where it’s at the consumer (YOU) becomes confused.

The facts are different. There is no ONE method that stands above the others. Successful online marketing is almost always made up of using many methods to reach an overall goal. While solo ads are powerful, solo ads and pay per click and follow up emails and social media become an unstoppable (and very automated) way to sell any product online.

The real key to success comes when you tailor ALL of these methods into a plan designed for you and you alone.

Not people “like” you but rather YOU.

That said, with so many products out there, and more being introduced every day, how can we spot a GREAT product, and avoid wasting money online?

Here are the five things I look for when buying products.

1. IS IT FROM A RELIABLE SOURCE?

Considering the source of a product has become a MAJOR factor in buying things online… especially when buying information.

My bottom line here is simplicity itself – if the person selling the information has not proven that they can do what they propose I should do I don’t buy. Simple. I need to see a track record, not a screenshot of a ClickBank account for the last six weeks.

One example: There is a LARGE group of people pushing “how to make money” products who have never made a dime online. I know, because I talk to these people often when they ask me to do a joint venture. If you buy something from this group you might get your money’s worth but you might not.

Even if you buy their product and then get a refund because they mislead you the entire experience will have wasted your time. And you can’t afford that. You can make more money but you can’t make more time.

Here are two quick ways to know if a source is reliable.

• Look at their sites. If they have a hyped-up site that promises the moon, look out. Even worse, if they don’t have their own domain, run… don’t walk.
• If you are concerned, or don’t know the person, try to contact them. How they handle your contact will speak volumes about who they are trying to serve, you or themselves.

If a site owner answers every question with “buy my product” (or worse – doesn’t answer) hide your Visa and count your blessings that you found out BEFORE you paid.

You should expect real help BEFORE the sale happens. While you can’t expect them to give you their product you can and should expect them to say that they feel it will work for you based on YOUR set of circumstances.

If you are not sure if a product is right for you by all means ASK. It’s the only way to know for sure before you buy and begin spending time using a product.

2. IS IT GUARANTEED?

This is an absolute essential in my book. If someone offers a 30 day guarantee, I usually won’t buy. The reason for this is two-fold.

• If they won’t stand behind what they sell for more than 30 days, it really does indicate that they are not in business for the long haul.
• It sometimes takes me 30 days just to TRY what I’ve bought. Like you, I’m busy. And the worst thing is to be busy, delay trying something, find out it won’t work for you, and then get stuck because you had to wait.

Look for a rock-solid guarantee when shopping online as well as a company with a reputation for honoring their guarantee.

HINT: One reason ClickBank is so successful is that they are the ones who issue refunds, not the vendor. You are always protected when buying a ClickBank product.

3. DOES IT MEET A REAL NEED?

When I say “need” I don’t mean a basic need like food, but rather, will it help me accomplish my goals?

The real key here is to know what you need.

Sometimes a great product is one that saves time. Sometimes it helps you save money or make money. Some products do all three, saving you time and money and helping you make money as well. Those products usually pass the test of time.

The bottom line here is simple – does this product meet a pressing need in your life right now? If yes, move forward with your decision-making process. If not, no matter how great their sales letter is, the time is not right for you to buy.

HINT: Sometimes we buy products not so much for what the primary product does but for one of the other benefits we get from buying the product.

4. DOES IT WORK AS PROMISED?

This is, of course, for after you have bought, but it’s still a valid point. If you bought something that does not perform as promised, don’t just give up or get a refund. Ask the site owner for help first.

Products today, especially membership sites, are somewhat complicated. Many membership sites offer so much information that a new member can feel overwhelmed. So why would a site owner do that? In most cases it needs to serve beginners, intermediate and advanced marketers alike. To do that requires lots of information. Look for a Quick Start Guide, a trend that’s catching on among many site owners.

There are many products that will work like wings once we know what they are supposed to do. If you don’t understand how to use what you bought, or have questions, be sure to ask.

If you find it does not work as promised, of if you can’t get the support you deserve, return it and find something else that will meet your needs.

5. IS IT COST EFFECTIVE?

The trend among marketers today is to create ever more expensive products. Two years ago products often cost $47 or $67. Today it’s not unusual to see $497, $997, or even $2000 priced products.

If these products deliver BIG value, then the price is fine. But for MANY people, $500 is an impossible amount to spend.

Before you spend your hard earned money, take a look to see if you really can afford it, and if the product is reasonably priced.

Here are the questions I ask just before buying – sort of my “great product checklist” if you will.

• Do I need this right now?
• Do I already own something similar that will do the job?
• Is the person selling this product credible? Are they an authority in their field?
• Will I use this? (In other words, will I take the time to learn the system so I can profit from it?)
• Are there others who use and like this product? (I do read the testimonials)
• Am I protected if this does not work out?
• Is there any reason to NOT buy this right now?

If a product passes those tests I will move forward, feeling confident in my choices.

So there you have it – my five guidelines for finding great products to use in your business. Use these five guidelines when you shop online and you’ll not only find GREAT products, but you’ll pay less too.

And that’s a beautiful combination!

Many companies are coming out with specialized and enhanced memory tools for document storage, presentations, etc. The market has now started a new approach towards the demand of environmental friendly and user-friendly products. They also demand such products that are comprehensive and thus not always in the need of software upgrading. One of the biggest marketing of such products is being carried out by the company Elmo.

Elmo specializes in a wide of range of documents cameras and other digital based systems. These document cameras and digitalized systems come in different types and picture qualities. Their extensive storage system permits you to save a large amount of documents into their memory. You can choose the one that best suits your needs, market and of course your budget.

In classrooms or even meetings, these cameras can be connected to Elmo document projectors, computers via USB cables, and electronic whiteboards. Through these various connections, your work can be presented and studied to its utmost requirement and desire. By forming a connection of your Elmo device with a computer, the presentation can be made better. When connected to an interactive whiteboard, the presentation becomes increasingly user-friendly.

Students are by and large attracted toward the classes where the Interactive Whiteboard and Document camera are used. The ELMO supports classroom lessons through its multimedia and interactive competencies. So, it is an exceptional transferable substitute to the overhead projector. It generates a large image that has the ability to arrest moving pictures at 20 frames per second. The camera is placed on top of an A3 sized capture area. Within this capture area; science experiments can be undertaken, hand written work can be shown to the students, maps and diagrams can be presented clearly. The student understanding has been enhanced by this zooming in on the objects. Clearly, this device has raised academic inquisitiveness amongst the student body.

These interesting functions of the Elmo Document Camera have resulted in the marked improvement of student concentration. It helps the students to understand instructions fast. The presentation method also helps them to absorb information better and to maintain its retention.

Similarly, the work of the scientists has been eased to a great extent. This is because of the Elmo Document Cameras in-built zoom system. These cameras can be fitted with a microscope and thus the subject under scientific observation can be studied better with the help of the built-in system.

If you think that an Elmo document camera is your need, make sure to search the internet and look around for one that is the most suitable for you. The online services offer a wide range of cameras along with scanners, Elmo Visual Presenters, gooseneck cameras, microscopic cameras, etc. The Elmo document camera will certainly help you improving your work pace, quality, professionalism and various other fine points.

While I firmly believe that “everything in life is negotiable”, I would have to admit that there are some situations that are just plain “no win.” To illustrate this point, let me describe a situation that arises in my home periodically, and one that I certainly do not look forward to or enjoy. It just doesn’t seem to follow any rules, or any of the lessons I’ve learned at the negotiating table. In fact, the situation is one, where I hate to admit it, but I am still at a loss to negotiate successfully. This is a negotiation that I refer to as “damned if you do; damned if you don’t!”

I’ve known my wife for almost forty years, and every time she tells me that she is going to a new hair stylist or that she is going to try a new hair style, I feel like running away from home. It is the one situation that I have determined has no correct answer and is non-negotiable.

Here’s what happens. My wife goes out and gets a new hairstyle. She cannot wait to return home and ask me the dreaded question, “Honey, how do you like my new hairdo?”

Think about it for a minute. There is no correct answer to that question. You may or may not take the time to look up from the sports channel you are watching on TV and say something like, “Wow, I really like that” or “You look terrific!” The response you’ll probably get will be something like, “What was wrong with my old hairstyle?” Maybe you’ll even get speech number 23 which goes something like, “Well, if my old hairstyle was so bad, why didn’t you say something before?”

On the other hand, if you take a minute to focus on the new hairstyle before committing to a well thought out compliment, it’s likely to be interpreted as a loss for words. And, that translates to “You really hate it don’t you?”

In my mind, the question, “Honey, how do you like my new hairdo?” is a “no win” negotiation for men. Fortunately for me, it has become somewhat of a joke in our household. Now when my wife goes out to get her hair done, I usually just run in the closet and hide just before she arrives home.

Lesson learned: While everything in life may be negotiable, there are some “no win” situations that you need to recognize before you get in too deep.