Postcard Printing – Presenting Newsletters in Style

Postcard printing has gone a long way since 1861 when John P. Charlton first patented the postcard in Philadelphia. The medium serves a lot of purpose these days. It can be used both for personal and business purposes. It even has an electronic version that contains a lot of graphics and animations.

People have seen the potential of this material that they have used it in many ways. Sending your love to your family and acquaintances that live far has become more creative through the use of picture postcards. Even up to this day when people are equipped with the latest gadgets that can send images in a jiffy to people around the globe, postcards still bring a different feel. It is more personal. It is more felt.

For such reason, business owners have learned to gain the advantages that postcards present. For one, this is an affordable route. They can have their cards printed and even personalized to suit each of their client’s preferences. And postcards can be used in different ways to help the entrepreneur in ways they want to be served.

A Different Kind of Newsletter
Do you send out newsletters to your clients? How sure are you that people are able to read your messages? The conventional kinds of newsletters vary from one page, two-folds or tri-fold paper material that contain the company’s announcements regarding events and promotions. Newsletters update the business’ clients and probable ones about what’s new with the company. The material provides them with information about the current state as well as the future happenings with the company.

But the multi-pages newsletters may not be appealing to everyone. If people still have to read all though the material to get your point, you are lucky if they will even open the envelope or unfold your letter for them to view its entirety.

This tool also has an electronic version. This medium is easier to distribute and less costly. You can send out pertinent information through email to the people who may be interested with what you have to say. But the main disadvantage of this is that you cannot control every Internet setting of all the names on your list. As a result, your email may be directed to the spam folder which your clients may not care to even look at.

For you to be able to conquer these obstacles, you must come up with variations that will help you get your message out there in ways that people will read and understand them. This is where postcard printing can help you out. You can use this type to contain your company newsletter. But you must remember the following.

o Be concise. Use the limited space to point out the most important facts that you want people to know about.

o Be different. Make sure that you will be able to capture the attention of your recipients by presenting your card in a different manner.

o Be clear. Before you head on to the printing company that will process your materials, look over your design to take note that it is complete. Read aloud your message to hear if it sounds real and convincing. Include a call to action, as well as your complete contact details.

Giving out newsletters to your specific list will never be the same again with the advent of postcard printing. Let this tool aid you to materialize your dreams to succeed and last in the industry you are in.

Mind Mapping For Business Negotiations

There is no doubt about it, negotiating effectively is a skill and one that needs to be mastered if you are going to be successful in business.  It is also a very good skill to have under your belt in daily life as well.  According to some negotiating experts, you could save as much as 10% on your household bills and shopping if you are willing to negotiate.  So it is worth investigating how you too can become an effective negotiator.  This article isn’t going to teach you everything about negotiating, in fact in won’t teach you much more than the basics but what it will do is show you how you can apply Mind Mapping to your Business Negotiations.  So this article is for you if you have some experience of negotiating and want to get a better handle on what you are already doing.

The process of negotiation can be divided into three broad areas: preparation, negotiation and follow up.  Each of these can be enhanced using Mind Mapping so I will take each in turn and explain how you could use the Mind Map.

1.        Preparation

This is probably where the success or failure of a negotiation is decided.  Preparation is such a key stage and the clich├ęs like “Fail to plan then plan to fail” and “Preparation prevents poor performance” hold true in effective negotiation as well.

During your preparations you will need to gather all of the relevant information to support you in your negotiation and of course using a Mind Map is a great tool to use for this.  These days it is likely that you will have multiple sources of information across different media types and by hyper-linking to those documents you can access them from one place.  This is one of the most useful features of great Mind Map software.

The other thing that Mind Mapping is extremely useful for once you have gathered all of your supporting information, is to review and consider your current position, the place you want to be at the end of the negotiations, your opponent’s position and where they are likely to want to be end.  Whilst you can never fully know where your opposite number stands and where they really want to be, thinking about that ahead of time will allow you to consider the various options and alternative stances you may need to take.

When you lay these various options out and explore them using a Mind Map you will start to see themes and connections and potential win-win positions that you may not have seen before.  I am aware of no other thinking tool that can handle multiple what-if scenarios and “if they say then I’ll say” options so well without you becoming overwhelmed or lost.

2.        The Negotiation Itself

During the negotiation itself, a Mind Map can be applied in a number of different ways.  It can be used for the meeting agenda to set things up.  You can use it to personally keep track of the twists and turns of the talks or you can create a shared Mind Map that everyone can see evolve and is used to capture what has been agreed.  Much of the groundwork for the negotiation will have been done in the preparation stage and so you may need to refer to the Mind Maps you put together before the meeting.  In more proactive and dynamic negotiations Mind Mapping can be used to present your position, consider alternatives and even generate new ideas and solve problems.  It is such a powerful tool that it only enhances the thought process you apply it to.

3.        The Follow Up

After a negotiation has taken place, it is important to follow up and ensure what has been agreed is actually implemented.  Keeping track using Mind Mapping is one way of doing this.  Sharing the maps generated during the negotiation is a good way of ensuring everyone has the same record of the meeting and the decisions taken.

Presentations – How Do You Get Them to Listen?

How do you catch someone’s attention?

There are a lot of ways but they are all about either doing something unexpected or really hitting the sweet spot of the customer. I want to start with looking at different aspects of how to start a meeting and getting the customer to listen to you and in the end of this article go through the “Hail Mary Pass” where we try to get the customer to listen to us with only one argument.

The start of the meeting really sets the tone for the whole discussion

If you can catch the attention of the customer, they will listen and respond. If you don’t all you will be doing is fighting to get the attention until you at last have to give up or are lucky enough to find a sweet spot and get a chance.

To get the customers attention, do something that your competitors aren’t

Most salesmen will come to the meeting nicely dressed in a suit and have a briefcase. They will take out some brochures and than sit down and start talking about their product. If they are tele-salesmen they will start by introducing themselves “Hello, my name is X and I’m calling from company Y” and then just start talking about their product with no regard to the customer.

What happens when you call a customer and say “Hello, my name is X” is that the customer will start thinking “hmm, who is this? Do I know this person?” and completely miss the company name, making them very confused when you continue on the sales pitch.

If you come into someone’s office and just start talking about yourself all they want to do is throw you out!

One way to start a sales call is by instead starting “Hello, I’m calling from Y, my name is X”. It is a easy way of at least sounding a bit different.

Another fun trick is by coming into a meeting with all your questions typed up on a piece of paper and giving it to the customer saying “This is what I want to ask you today. We will go through these questions and than I’ll see if my product will be able to help you.”

I promise you that this technique will catch their attention!

Thinking outside of the box is extremely important in these situations

Look at what your doing today and than think of the most fun and outrageous presentations. See if you can come up with 5 different techniques. Then try them out! Try each one 10 times and the one that works the best, do it!

Finally it is you that knows your business best and I won’t try to make you do something that might or might now work in your business category. Try out different things and go with what works.

The Hail Mary Pass

Often in sales you’ll meet a customer that just won’t listen. You had a great presentation. You ask them some questions, tell them about your product and prove that it will really help them. But all you say just goes in through one ear and out the other.

There is one technique I love to use in these situations, it actually has a 32% success rate once you have learned it.

When trying to get a impossible customer to buy your product and finally give up. Right before you leave, Stop.

Tell them you have one final offer and just do something completely out of the ordinary. Give them 50% off or give them a 10 year guarantee. Basically give them the very best deal you are ever aloud to give them. Motivate it with that you are doing this because you want them to try your product because you are so confident that if they do, they will never stop buying your products.

If done well you will very often hit a sweet spot and if nothing else you will get their attention and get a new chance to prove your point.

If nothing else, you have nothing to loose. You were leaving anyway and now you know that you have done everything possible to get that sale.

Good luck to you!